We will review your website for free and tell you plainly what holds it back.
Get the audit
Knowledge base
Straight answers to the questions we hear most often.
73 answers, all written by us
Websites
See the serviceHow long does it take to build a website
A business card site takes us 14 working days from the moment the brief is approved, a larger company website 4 to 6 weeks, an online store 6 to 10 weeks.
How much does a website cost for a company
Agency pricing in Poland falls into three brackets: a business card site at the bottom, a full company website in the middle, an online store at the top. The exact figure comes out of the scope, so we quote once the scope is set.
Why does a company need a website if it has social media
A social profile is rented, a website is owned. It is the only space where nobody changes the rules on you overnight.
Do you build multilingual websites
Yes. Every project is built so that adding a language means adding a translation file, not rebuilding the site.
How many pages should a company website have
A service business usually needs five to nine pages: a home page, a separate page for each main service, a portfolio, an about page, contact, and the pages required by law.
Why is my website not bringing in enquiries
The reason is almost always one of three: nobody reaches the site, the wrong person reaches it, or the right person reaches it and has no idea what to do next.
Is it worth building a website yourself on a site builder
A builder makes sense when the site is meant to be a simple business card for a few months and you are making it with your own hands. When the company is supposed to earn real money online, the limits of a builder usually show up around the third month.
Website care
See the serviceWhat website care covers
Updates, backups, uptime monitoring, security patches and small content changes within 24 to 48 hours, plus a report every month.
How much does website upkeep cost
Keeping a company website running costs 1 to 5 thousand PLN a year at Polish agencies. On top of that come the domain and hosting, usually 200 to 600 PLN a year together.
What happens when the site goes down
Monitoring detects an outage within minutes and notifies us automatically. We start reacting without waiting for a report from the client.
Do I have to sign a care agreement
No. Care is a separate service and you can end it at any time. The site stays yours, along with the code and the logins.
Visibility in Google and AI
See the serviceWhat visibility in AI search actually is
It is being the answer in ChatGPT, Perplexity or Google's AI mode, not just a position on a list of links. It follows different rules than classic SEO.
How long does it take for search rankings to move
The first movement shows after 4 to 8 weeks, real results after 3 to 6 months. Anyone promising the top spot within a month is selling a fairy tale.
What is structured data and why add it
It is an extra description of your page in a form machines can read: who the business is, what service it offers, what the price is, which questions get which answers.
How to set up a Google Business Profile
For a local company, a listing in Google Business Profile is the fastest source of phone calls, and in the first months it is often more effective than the website itself.
Does a company blog still make sense
It does, but not as news from the life of the company. What makes sense are texts that answer the specific questions customers ask before they buy.
Google Ads or search optimisation
Advertising brings traffic from day one and disappears the day you stop paying. Optimisation works more slowly and stays. With a new site you usually need both at once.
How to check whether your website brings in customers
You need three numbers: how many people come in, how many of them get in touch, and where the ones who got in touch came from.
Automation
See the serviceWhat automation means in a small company
Moving repetitive tasks out of the inbox and off the notepad into a system that does them itself: confirmations, reminders, quotes, invoices and routing requests.
What can be automated in customer service
Enquiry confirmations, booking slots, reminders before an appointment, sending the offer, a follow up after a few days of silence, invoices and monthly document reminders.
How much does automation cost to set up
Setup starts at 2 900 PLN and upkeep at 290 PLN a month. The price depends on the number of connected systems, not on the number of messages.
Will automation replace an employee
It does not replace a person, it takes the copying of data and the chasing of deadlines off them. Talking to customers, quoting an unusual case and making decisions stay with people.
Ad video
See the serviceHow much does an advertising spot cost
A single spot starts at 1 490 PLN, a pack of three spots with social media formats at 3 900 PLN, a 3D product animation at 990 PLN.
How long does an advertising video take
A single spot reaches you 48 hours after the idea is approved, a pack of three spots in 5 to 7 working days.
What video formats social media needs
Horizontal 16 by 9 for the site and YouTube, vertical 9 by 16 for Reels, TikTok and Shorts, square 1 by 1 for the company channel. You get every spot in all three.
Do I have to send the product for a spot
No. Good photos of the product from several angles plus a file with the logo and the label are enough. We do not need the product physically.
Logo design and identity
See the serviceHow much do a logo and visual identity cost
An identity made alongside a website starts at 2 900 PLN, a full identity at 5 900 PLN. On the Polish market a logo with a basic identity usually costs 3 to 8 thousand.
What a brand book contains
Logo versions, clear space and minimum sizes, a colour palette with print and screen codes, typography, rules of use, plus examples of correct and incorrect application.
When is it worth changing a company logo
When the mark stops working technically, when the company has changed what it does, or when the look no longer matches the prices you want to charge. Simply wanting a refresh is not enough.
Does a small company need a visual identity
It needs consistency, not a thick document. A correct logo, two colours, one typeface and the discipline to use them everywhere is enough.
Do I get full copyright to the logo
Yes. Once the invoice is paid we transfer the economic copyright to the mark to you, in writing, with no limit of time or territory, including the right to alter it.
How do I know my logo is not a copy
Every mark is designed from scratch, and before handover we check it with reverse image search and in the UPRP and EUIPO trademark registers to rule out striking similarity.
How many logo proposals do I get to choose from
Three different directions rather than three variants of one idea, each shown in real use. Once you pick a direction you have two rounds of revisions to refine it.
What is the difference between logo design and visual identity
Logo design means designing the mark itself and the files that go with it. A visual identity, also called company branding, is the system around the mark: colours, typography, icons, templates and usage rules.
Which file formats do I get the logo in
Vector SVG, EPS and PDF for print and large formats, plus raster PNG with a transparent background and JPG for screen, in light and dark background versions.
Product photography
See the serviceHow much do product photos cost
A pack of 25 shots starts at 990 PLN, 100 shots at 2 900 PLN. A classic studio product shoot in Poland usually costs from 2 thousand PLN a day upwards.
How product photos are made without a shoot
From the product photos you already have. We build the scene, the light and the background around the real product, without changing its shape, its colour or its label.
How many photos does a product in an online shop need
Three per product at minimum: the main one on a plain background, a shot showing scale or use, and a close up of a detail. For clothing and furniture a fourth one in a real setting is worth adding.
Do product photos affect sales
The photo is the first piece of information about a product and the only one a customer processes instantly. The decision to click happens before anyone reads the description or the price.
What materials do I have to provide for product photos
Any one of three is enough: product photos from a few angles taken on a phone, a label or packaging artwork file in PDF, or a technical drawing or 3D model.
What formats and resolution do product photos come in
JPG at up to 4K, PNG with a transparent background for product cards, and lightweight web versions. Every shot in four aspect ratios: 1:1, 4:5, 9:16 and 16:9.
Do colour variants count as separate product photos
Variants of the same product are priced lower than separate items, because the scene, the light and the framing are built once and only the colour, flavour or label changes.
Sales decks
See the serviceWhat a sales presentation should contain
The customer's problem, your solution, proof that it works, the scope and the price, who does the work, and a clear next step. In that order.
How many slides should a presentation have
A deck sent by email runs 8 to 12 slides, one shown at a meeting 12 to 20. Above that the reader stops reading and starts scrolling.
How much does a professional sales deck cost
A deck with an individual design starts at 1 490 PLN and takes 72 hours. The price depends on the number of slides and on whether we write the content or receive it ready.
What format do I get the presentation in
In PowerPoint or Google Slides with editable text, plus a PDF version for sending. The fonts come with the file.
Website audit
See the serviceWhat a website audit checks
Loading speed, behaviour on a phone, technical correctness for search engines, security, accessibility, and whether the site leads a visitor to contact.
Is a website audit paid
The basic review is free and comes with no obligation. You get a list of concrete fixes, including ones you can make without us.
How to check whether a site is fast
Open it on a phone over a mobile connection, not on a computer on office wifi. The content should appear in under 2.5 seconds, and the layout must not jump while loading.
How to tell a site needs rebuilding
When it cannot be used sensibly on a phone, when changing the copy needs a contractor, when it brings no enquiries despite the traffic, or when its software no longer gets updates.
Online store
Your own store or selling through Allegro
Allegro brings traffic from day one and takes a commission on every sale. Your own store means building the traffic yourself, but the margin stays with you.
A store or just a website with an offer
If you sell a handful of products or services, a page with a contact form is often enough. A store starts to make sense from a few dozen items upwards, or when orders repeat.
WooCommerce, Shopify or a custom built shop
WooCommerce gives you full control and needs constant technical care, Shopify takes maintenance off your hands in exchange for a subscription and a commission, and a custom built shop makes sense wherever your sales have a logic of their own.
Which online payments to choose for a store
In a Polish store the baseline is BLIK and instant bank transfer handled by a single payment provider. Cards and deferred payment are an addition, not a starting point.
How to connect a store with your warehouse and invoicing
The standard in Poland is an integrator such as BaseLinker, which ties the store, couriers, marketplaces and your invoicing software into one panel.
Working together
Who writes the copy for the site
We do. Copy is included in every package, and you approve it and correct it.
What happens after the site goes live
A website needs updates, backups and monitoring. This is not a project that ends on launch day.
Do I own the website once I have paid for it
Yes. You get the code, the domain and every access credential, with no dependency on us.
What paperwork you should get when you order a website
Five documents: the build contract, a written transfer of economic copyright, an acceptance protocol, a handover protocol for all credentials, and a data processing agreement. Without the written transfer of copyright the site stays the property of the contractor, even with the invoice paid.
How many rounds of revisions are included
Two rounds at the design stage and two after launch. The scope is written into the contract.
What materials do I need to provide
A logo in vector format, photos of your team and your work, company details for the footer, and access to the domain. The rest is on us.
How does payment for the project work
A deposit at the start and the balance on delivery. On larger projects we split the payment into stages.
Do I need a logo and branding before we start the website
You need a logo in a vector file and a decision about colours. A full brand book is not a condition for starting and often comes later, based on what proved itself on the site.
Who will I be talking to during the project
One person leads the project from the first conversation to launch, knows every arrangement and is answerable for the deadlines.
Technology
WordPress or a site written in code
WordPress makes sense when your team publishes content every day and needs an admin panel. A site written in code wins wherever speed, security and search rankings matter.
Does a website have to work on a phone
More than half of all visits to company websites in Poland come from phones, and Google judges a site by its mobile version.
What Core Web Vitals are and why they matter
They are three measurements Google uses to describe how a page feels to a user: how fast the content appears, how fast the page reacts, and whether the layout jumps around.
Can an existing website be migrated
Yes, together with its content, its page addresses and its search rankings. Redirects are the key.
What is the difference between a domain and hosting
The domain is the address people find you at. Hosting is the place where the site actually sits.
Does my website need a cookie banner and a privacy policy
A privacy policy is required whenever you collect any data at all, even through a contact form. A consent banner becomes necessary only once you use tracking tools, for example analytics or advertising pixels.
Does my website have to be accessible to people with disabilities
Since June 2025 the European accessibility rules have covered online stores, banking, transport and digital services for consumers, among others. Micro companies providing services are excluded, but the requirements are worth meeting anyway.
Why emails from the contact form do not arrive
Most often because the site sends the message from an address in your domain but from somebody else's server, so the recipient treats it as impersonation.
How to protect a company website from being hacked
The biggest risk to an ordinary company website is out of date plugins, weak passwords and the lack of a tested backup, not a sophisticated attack aimed at your firm.