Why does a company need a website if it has social media

Reach on profiles keeps falling, the algorithm changes without warning, and an account can be lost to a moderation mistake. The site is yours, its address is yours, and the contact details you collect land in your own database, not somebody else's.

Then there is search. A customer looking for a service types it into Google or asks an AI assistant. The answer almost always leads to a website, not to a profile.