Service · Audit

A free audit of your website

We look at the site you already have and say plainly what is holding it back. You get a list of concrete fixes, ordered by how many enquiries each one is likely to bring.

Order a free audit +48 696 969 273 biuro@provisualdynamics.pl

What this actually is

An audit is a review of the site you already have, done from the outside and without access to the panel where you edit the site. We check four things: how fast the site opens on a phone, whether Google and AI assistants understand what you do, whether enquiries from the form actually reach you, and whether the content answers the questions people arrive with. At the end you get a list of fixes ranked by their effect on the number of enquiries, marking what you can repair yourself. The document is yours and you can take it to any contractor, including one that is not us.

How it works, step by step

You give us the address

The address of the site is enough to start. Access to Google Search Console, the free Google tool that shows which phrases bring people to your site, helps with deeper analysis but is not required.

We check the site from the outside

We measure speed on a phone and check how the site behaves on a small screen. We look at whether Google and AI assistants understand what you do. We follow the whole path a form message takes and read the content against the questions customers arrive with.

You get the list and a conversation

Within 3 working days we send a document with fixes ordered from the most worthwhile down. We go through it together, point by point, so it is clear what follows from it.

The site is there, the enquiries are not

It is rarely one big flaw. It is usually several small ones: the site loads slowly on a phone, the form quietly loses messages, the copy does not answer the questions people actually ask, and search engines cannot tell what the company does. Separately they look harmless. Together they cost you customers.

You know exactly what to fix, and in what order

After the audit you hold a document you can take to anyone, including another company. No vague advice to improve SEO: we point at specific places and specific actions.

Tool versus person

PageSpeed is free. So what are you paying for

Tools will check whether a site is fast. They will not check whether it sells. Here is the difference, spelled out.

A free scan

PageSpeed, SEO plugins, report generators

It will measure load time and list technical remarks, but will not say which of them anybody actually cares about.
It will find broken links and missing image descriptions. It will not notice that a product description fails to answer the question the customer has in mind.
It will check whether page titles are the right length. It will not judge whether anyone would want to click such a title.
It spits out a hundred remarks in no order. They all look equally important, so it ends with none of them being done.

Our audit

A person who walks the site the way your customer does

We look at your trade and at what the firms competing for the same enquiries are doing.
We walk the site from arrival to sending an enquiry and point to the place where people get lost or give up.
We click the forms, ring the number on the site, check whether the message actually arrives. Surprisingly often it does not.
We read the copy as a customer would, not as a search engine. We flag sentences that say nothing and places where a price or a deadline is missing.
You get a ranked list: what to fix first, what can wait and what is not worth touching at all.

We use the tools as well, because they measure faster what can be measured. Only with us that is the first hour of work, not the whole report. The report is written by a person who actually looked at the site.

Exactly what you get

Loading speed on phone and desktop, with what exactly is dragging it down

A check of your visibility in Google and in AI assistants such as ChatGPT and Perplexity

A review of your copy against the questions your customers actually ask

A check of forms, mail and whether enquiries really reach you

A list of fixes ordered by their effect on the number of enquiries

A summary call where we go through the findings point by point

How it works in practice

Before switching on an ad budget

You want to run a campaign but do not know whether the site will handle traffic from phones and whether enquiries reach you at all. We check speed, the whole path a form message takes and the copy of the page people from the ad land on, so you do not pay for clicks that leave nothing behind.

Enquiries dropped after a redesign

The new version of the site went live and the phone rings less often, although the offer has not changed. We compare what disappeared from the copy and from the page addresses, and point to the changes behind the drop.

Taking over a site from a previous supplier

The company that built the site stopped replying and you do not know what state it is in. You get a document listing the problems and the order to fix them in, which you can take to any supplier.

When this is the right choice

The site is a few years old and nobody has checked since launch whether it still works as it should.
You have a redesign quote in hand and want a second opinion before deciding what to commission.
You see traffic in the stats, but almost nobody leaves an enquiry and you do not know where people drop off.
Clients say they found you by referral rather than through search, and you want to know whether Google and AI search engines understand what you do at all.

Before you order

Three things that are rarely in anyone's offer, yet decide whether the work goes well: what you need to have, when we talk you out of it, and what the contract rests on.

What we need from you

The address of the site. That is enough to start.
Access to Google Search Console (the free Google tool with data on visits from search), if you have it. Without it we see less, but we still see.
The email address where form submissions are supposed to arrive. We check the whole path of the message.
Who currently looks after the site. Some of the notes are for the contractor rather than for you.

When we do not recommend this

The site is still being built and has no content on it. There is nothing to assess.
You expect a finished rebuild plan with a quote. That is the deeper audit, it is paid, and we say so up front.
You want a document that justifies a decision already taken. We write what we find.

The terms we work on

Free, with no obligation to order anything.
After the audit we do not send an offer you did not ask for. If you want the fixes quoted, just say so.
The document is yours and you can hand it to any contractor, including a competing one.
We separate what we measured from what we suspect. The assumptions are marked as such.
If the site is fine, that is exactly what we will write.

What to demand from a website audit

How to read the results, in what order to fix things, and what no audit will catch.

What to demand from an audit report

A document that does not tell you what to do tomorrow is a listing, not an audit. Four things belong in it. Priorities ranked by effect on the number of enquiries, not by the order the tool that generated them spat them out in. A specific location: the page address, the file name, the fragment to change, instead of a note saying “improve performance”. A split between what you can fix yourself in fifteen minutes and what needs a contractor. And a way to check, so you can tell the fix worked. A report assembled from screenshots of free tools usually meets one of those four conditions.

What fixing the findings costs

Worth knowing in advance, because it decides whether an audit ends in action or in a drawer. Things done in hours and costing the least: repairing the path a form message takes, shrinking image files, tidying titles and descriptions, adding structured data, that is information about the company written in a form a search engine can read. Work measured in days: rewriting the copy of the page people from the ad land on, tidying up the page structure, improving speed where the site is slowed down by add-ons from other companies, for example a chat, a map or advertising code. Work measured in weeks and comparable to the price of a new site: changing the software, rebuilding the layout, moving a store to different software. Every item in the report is marked with the group it belongs to.

In what order to fix what comes out

From the end of the customer path, not the beginning. The enquiry path first: whether the form works and whether messages arrive, because every other fix on top of a broken form only increases the loss. Then speed on a phone and the mobile version, because that is where most people drop out. Then the content: whether the site answers the questions people arrive with. Technical work for search engines matters, but it comes fourth, because without the first three it brings traffic to a site that will not turn it into enquiries anyway.

How to read a PageSpeed score

The score from PageSpeed, the free Google tool for measuring page speed, is a simulation of a single visit on a stated connection and device, so two measurements of the same site can differ by a dozen or more points. Two other things deserve the attention. First the mobile tab, because that is where most people come from. Second the data from real traffic, if the site has enough of it: LCP, the time until the main content appears, INP, the response to a tap, and CLS, the layout jumping around. A score of 100 with bad measurements from real users means nothing, and 78 with good ones is fine.

What no external audit will catch

An audit sees the website, not the company. It will not check how long a reply to an enquiry actually takes at your end, what the phone call sounds like, whether the offer that follows it is comprehensible, or whether the price sits within the market. Those are the most common reasons a good site does not turn into work. So we ask about them on the summary call, but in the document we keep them apart from what we measured, so as not to sell guesses as findings.

How to tell a site needs rebuilding

When it cannot sensibly be used on a phone, when every content change requires a contractor, when it brings no enquiries despite traffic, or when the software no longer receives updates. The line runs through cost: once the repair list reaches half the price of a new site, patching stops making sense.

Questions about the audit

Where is the catch? Nobody does anything for free.

There is no catch and no obligation to order anything. We do it because it is the simplest way to show how we work before you spend a single zloty with us. The document stays with you even if you hand it to another company. What is paid for is the deeper audit: competitor analysis, a content plan, a review of every page and preparing the scope of a rebuild, because that is several days of work.

How is this different from the free audits that land in my inbox every week?

Those are generated by a machine: it drops the address into a tool, spits out a few dozen “errors” in no order of importance and mails it out in bulk. We look at the site by hand and write what to fix and in what order, split between what you can do yourself in fifteen minutes and what needs a contractor. At the end we go through the document on a call, so there is someone to ask.

Do I have to give you passwords to my site?

No. The free review is done entirely from the outside, from the address alone, exactly as your customer and a search engine see the site. We do not ask for passwords to the panel where you edit the site, nor to the company on whose server the site sits. Access to Google Search Console, the free Google tool with data on visits from search, is useful, but it is voluntary and we manage without it.

How long does it take?

3 working days from giving us the address to the finished document. The summary call is arranged whenever it suits you, including outside office hours.

I ran my site through PageSpeed and got 90 points. So why do I need an audit?

Because the score from PageSpeed, the free Google tool for measuring speed, is a simulation of a single visit on a stated connection and device. Two measurements of the same site can differ by a dozen or more points. What counts is the mobile tab and measurements from real users, if the site has enough of them. Besides, speed is one of four things we check: no tool will tell you whether enquiries from the form arrive, whether Google and AI assistants understand what you do, or whether the content answers the questions people arrive with.

I am not technical. Will I understand this document?

We write it in plain language, without abbreviations you then have to look up online. Every item says what the problem is, what the fix will give you and whether you can do it yourself or need a contractor. On top of that there is the summary call, where we go through everything point by point and you can ask about any item.

And what if it turns out the site has to be built from scratch?

We will say so plainly, with the reason and a rough cost. The line is simple: once the repair list reaches half the price of a new site, patching stops making sense. Just as often it turns out the other way. If the site is fine, that is exactly what you will hear, along with two or three small things to fix. Sometimes we advise against a rebuild, because a new site can damage a hard-earned position in search.

Can you fix what you find straight away? And what does that cost?

We can, but that is separate, paid work and the audit itself commits you to nothing. In the document we mark every item with the group it belongs to: things measured in hours (images, titles and descriptions, the path a form message takes), in days (content, tidying up the page structure) and in weeks, costing about as much as a new site (changing the software, rebuilding the layout). We send a quote only if you ask for one. You can also hand the document to your own contractor, we write it so it can be passed on without anyone having to explain what we meant.

A competitor ranks above me in Google even though their site is worse. Will the audit tell me why?

Partly. In the free review we look at your site: whether Google and AI assistants understand what you do, whether the content answers the questions people arrive with, and what is slowing the site down on a phone. Those are the most common reasons for a difference in rankings and usually enough to get moving. A comparison against named competitors, phrase by phrase, is part of the paid deeper audit and we say so up front.

This one costs nothing

Free of charge

You pay nothing and commit to nothing. The report is yours and you can take it to any contractor, including not us.

Let us look at your site

Send us the address and we will come back with the findings within three working days.

+48 696 969 273 biuro@provisualdynamics.pl