What is structured data and why add it
It is an extra description of your page in a form machines can read: who the business is, what service it offers, what the price is, which questions get which answers.
A person reads a page and understands the context. A search engine infers it from the text, and structured data turns that guess into certainty. It is what puts extended descriptions, ratings and questions into the results.
For AI search it matters even more, because a model is more willing to cite a source that states unambiguously what it is.
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