Can an existing website be migrated
Yes, together with its content, its page addresses and its search rankings. Redirects are the key.
The biggest risk in a migration is losing rankings when page addresses change and the old ones are left without redirects. The search engine then sees hundreds of errors and treats the site as brand new.
We map the old addresses, set up the redirects and watch the numbers through the first weeks after the move. A brief dip is normal, a permanent one is not.
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