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Module · Logo and brand

Logo design and a consistent brand identity

We design your logo from scratch, and around it the colours, typography and usage rules that make you look the same on your website, in email, on a business card and on an invoice. A logo alongside your site is ready within a week of you picking one of the three proposals.

Order a logo design+48 696 969 273biuro@provisualdynamics.pl
What this actually is

It all starts with designing the logo, but a logo on its own is one file, not a brand. The full set gives you the mark in several versions, a colour palette with codes for screen and for print, matched typefaces, and rules explaining how to use them so that the print shop, the vehicle wrapper and whoever runs your social media all do it the same way. If all you need is a logo, we do just the logo and say so plainly instead of bolting the rest on. The mark we design is yours in writing, including the right to alter it.

How it works, step by step

  1. 01

    A conversation about how you should be seen

    Who your customer should be, what separates you from your nearest competitor, and where this mark will live: on a van, on a label, on an invoice. That takes longer than the drawing and it is what decides the result.

  2. 02

    Three directions to choose from

    You get 3 different proposals for the mark, each shown where it will actually sit: on a sign, on a business card and on the website, rather than as a bare symbol on a white background. You pick one direction and we refine it over 2 rounds of revisions.

  3. 03

    The full set of files and rules

    The logo in light and dark background versions, files for print and files for screen, the palette with colour codes, the typefaces and the usage rules. Packed and labelled so it can be handed to any contractor, including one that is not us.

Every time you look a little different

A logo pulled from an old file, colors picked from memory, a different font on every document. The customer sees your post, then your site, then your offer in an email, and every time gets the impression it's three different companies. That mess costs you trust before you sell anything.

One look, the same everywhere

You get the full set: logo, colour palette, matched typefaces and a simple list of rules that tells you how to use them. Everything matched to your new site, so your brand is consistent from the first click to your email signature. You send an offer, print a business card, post something, and every time it is the same, recognisable company.

Our identities

Three brands, from the mark to finished materials.

This is the full set you get. Not a logo in a circle, but a system: the mark in several versions, a palette with codes, typography, icons, business cards, documents, packaging and social media templates.

Law firm

Navy and gold, serif typography, a set of sector icons. The brand has to look experienced before the client reads the first sentence.

Logistics company

Red, black and hard geometry. The same mark works on a trailer, on a driver jacket and on an invoice, because it was designed for all three from the start.

Juice brand

Green, citrus and soft geometry. The identity is laid out for labels, bottles, bags and cups from day one, because that is where this brand actually lives.

We design the identity together with the site, so the brand and the site come out of one system instead of two separate projects that have to be matched up afterwards.

Exactly what you get

Logo designed from scratch: 3 directions to choose from and 2 rounds of revisions on the chosen one, where a round means all your comments gathered and sent in one go
The logo in 3 versions: primary, the symbol on its own without the company name, and a variant for dark backgrounds
Vector files, meaning ones that scale up without going blurry and the kind a print shop asks for: SVG, EPS and PDF, plus ordinary files for screen: PNG with a transparent background and JPG
A colour palette with codes for screen (HEX, RGB) and for print (CMYK, Pantone), ready for the print shop
2 matched typefaces, one for headlines and one for body text, with a licence for business use
Usage rules for the mark: versions, clear space, meaning how much empty room to leave around it, minimum size and what must never be done
Starter templates: business card, email signature and letterhead
Transfer of the economic copyright to the mark, meaning the right to use it and to earn from it, in writing
The full set of files packed and labelled, ready to hand to a print shop or another contractor

How it works in practice

A construction firm bidding for contracts

Offers, the reference folder and the van wraps were made by three different suppliers and each used a different shade of green. You get one set of files and rules to send to the printer, the vehicle wrapper and whoever prepares documents, without explaining everything from scratch.

A clinic opening a second location

The first branch has a sign from 2014, the second got a new design from a local graphic designer, and patients do not connect the two. We settle on one logo, one palette and one typeface, so both locations read as the same company.

A maker renaming after a company split

The partners went separate ways, the old name stays with the other side and you have weeks to start under a new one. We build the logo, colours and document templates so that the first offer and the first invoice under the new name already look serious.

When this is the right choice

  • You are ordering a new website and you do not have your logo as a source file, only cut out of an old leaflet.
  • Several suppliers work for you at once, a printer, a vehicle wrapper, someone doing social media, and each one asks about colours and fonts.
  • You start selling outside your region, where the client does not know you personally and judges only by your materials.
  • You are starting a company and you want the first offer and the first business card to look serious.

Before you order

Three things that are rarely in anyone's offer, yet decide whether the work goes well: what you need to have, when we talk you out of it, and what the contract rests on.

What we need from you

  • The name you are keeping, and whether it is already registered.
  • Three examples of brands you like, with one sentence on why.
  • A list of the places the mark will live: van, label, sign, invoice, app.
  • Whatever you already have, however imperfect: the old logo, colours, leaflets.

When we do not recommend this

  • The name is not settled yet. A mark for an unsettled name is work to be thrown away.
  • You want twenty versions to choose from. We work on three directions and explain why.
  • The current mark is recognised by your customers and the only problem is that it looks dated. Then we suggest a correction rather than a new logo.

The terms we work on

  • Three directions to start, two rounds of revisions on the chosen one. The scope is in the contract.
  • A deposit at the start, the rest when the full set of files is handed over.
  • We work on one chosen direction. We do not glue two concepts into one on request, because that always produces a third, worse than both.
  • Rejected directions do not go to anyone else. We never sell them twice.
  • We keep a copy of the files indefinitely. If you lose them, we send them again at no charge.

What to demand from a logo design

How to recognise a mark that will last, and when it is worth registering.

Logo design, company branding or visual identity

Three names for three different scopes. Logo design means designing the mark itself and the files that go with it. A visual identity adds a colour palette, typography, icons and material templates to the mark. Company branding is the widest term, because it also covers how the company speaks about itself and what it promises the customer. We do all three and, when quoting, we say plainly which one you actually need.

How many colours and typefaces you actually need

Fewer than it seems, and this is the most common mistake in identities built in advance. Two typefaces are enough: one for headlines, one for body text. For colour: one accent that marks what matters, plus black, white and two shades of grey. A palette of eight equal colours does not give you freedom, it blurs the brand, because every material ends up looking different. Larger sets only start to make sense across several product lines.

What to check before the design starts, to avoid starting twice

Four things, each of which you can check in an hour, and skipping any of them costs you later. Whether the name is free in the trademark register for your industry. Whether the domain with that name is available to buy, because a name without a domain comes back to the table within a month. Whether a company in a neighbouring industry in the same town already uses it, which ends with the two being confused. And whether it can be pronounced and spelled correctly by ear, because half of all referrals happen over the phone. We run that review before the first sketch, and now and then it ends in a conversation about changing the name.

Registering a trademark: when and what for

Registration gives you exclusive use of the mark for the goods and services you name, and it is the only tool that genuinely blocks copying. You file it with the Patent Office (UPRP) if you operate in Poland, or with the EU office EUIPO if you sell across the Union, choosing the classes, meaning the official categories of goods and services, that match what you do. It is worth doing when the name is your advantage, when you enter a market beyond your own area, or when you plan to franchise. It is not worth doing when the name is descriptive, containing only the industry and the town for example, because the office does not register marks like that.

How to recognise a well-designed mark

By four tests you can run yourself. Legibility at 16 pixels, meaning in a browser tab and as an avatar, and from ten metres away on a sign. Working in a single colour, embossed or engraved for example, because there are no smooth transitions between colours there. Sitting correctly on a dark background with no white rectangle underneath. And the phone test: the mark can be described over the phone in one sentence closely enough for someone to draw it. A mark that fails those four trials will cause trouble on every material that follows.

What it costs

A logo ordered together with a website starts at 1,150 PLN, and a full identity with a brand manual at 2,650 PLN. A logo on its own with the full set of files, without the rest of the system, is quoted separately. Three things drive the figure: how many directions we are to show, whether variants for dark backgrounds and small sizes are needed, and how much company material is to be designed alongside the mark.

When it is worth changing your logo

When the mark does not work technically, meaning it exists only as an image and blurs on a larger screen; when the company has changed what it does; or when the look no longer matches the prices you want to charge. Simply wanting a refresh is not enough, because a recognised mark can be worth more than a prettier one. In those cases we suggest a correction rather than a new logo.

Common questions

How much does this cost? I have seen logos online for two hundred PLN.
An identity as an add-on to a website ordered from us starts at 1,150 PLN, a full identity at 2,650 PLN. A logo on its own with the full set of files is quoted separately and comes out cheaper. For two hundred PLN you usually get a design assembled from a ready-made template, with no print files and no transfer of rights in writing, so the first contact with a print shop ends in an extra payment. For comparison: on the Polish market a logo with a basic identity usually costs from 3 to 8 thousand PLN, and a full identity done by an agency from 6 to 20 thousand.
And what if I do not like any of the proposals?
You get 3 different directions, not 3 variants of one idea, each shown where the mark will actually sit. If none of them lands, we sit down again to talk about what specifically does not work, and we agree what happens next. The scope, meaning three directions and two rounds of revisions on the chosen one, is written into the contract, so from the start you know what is included in the price and what would be extra work. The first conversation about how you should be seen and by whom exists precisely so that this scenario stays rare.
How long does it take?
A logo with the basic set of files, made alongside a website, is ready within a week of the direction being chosen. A full identity together with a brand manual, meaning the written rules for using the logo, takes 3 to 4 weeks. We count the time from the choice of direction, not from the first conversation, because the longest part is agreeing how the company should be seen and by whom. If a decision on your side takes a week longer, the deadline moves by the same week.
Will this logo be mine or yours?
Yours. Once the invoice is paid we transfer the economic copyright to the mark to you, meaning the right to use it and to earn from it, with no limit of time or territory, along with the right to alter it and to have anyone else do that. In Poland such a transfer is valid only in writing, so you receive a signed document rather than a sentence in an email. We keep no licence over your mark and we never sell it a second time to anyone else.
Who actually draws it, a person or a program?
A person designs the mark, from scratch, for your company. We do not buy ready-made work from design marketplaces and we do not assemble a logo from a template or a generator. Before handing it over we check the design with reverse image search and in the registers of protected marks: the Polish Patent Office (UPRP) and the EU office EUIPO, to rule out striking similarity to a mark that is already registered. That does not replace a check by a patent attorney on whether the office would register such a mark at all, and we say so plainly if you plan to register it.
Will I have to replace the sign, the business cards and the van wrap right away?
Not right away and not everything at once. First you change what the customer sees before buying: the site, the offer, the email signature and your profiles online, because there it is enough to swap a file. The sign, the van wrap and printed materials get replaced at the next natural occasion, when they need renewing or reprinting anyway. You get the full set of files and the written rules, so every contractor after us does it without asking us anything.
I only want a logo, without all the rest. Is that possible?
It is, and we will not push you towards a bigger scope. A logo on its own with the full set of files is quoted separately and comes out cheaper than an identity. We will only tell you plainly what you do not get then: colours and typefaces written down clearly enough for someone else to use them in exactly the same way. For a one-person business a logo alone is usually enough. Once several people or several contractors are making materials, the mess starts within a few months.
The print shop is asking for the logo in outlines. Will I get files like that?
Yes. Outlines is another word for vector files, meaning ones that scale up without going blurry. You get them as SVG, EPS and PDF, and on top of that ordinary files for screen: PNG with a transparent background and JPG, in versions for light and dark backgrounds. Colours come with codes for screen (HEX, RGB) and for print (CMYK, Pantone), so the print shop does not have to guess them. We keep a copy of everything indefinitely, so if you ever lose the files, we send them back at no charge.
I already have a logo and I do not want to change it. Can you do the rest?
Yes. We keep what works and build the colours, typefaces and rules around it, so the whole thing finally holds together. If the mark exists only as an image file and blurs on a larger screen, we redraw it as vector, without changing its shape. We do not force a change on what your customers already recognise. If, after looking at it, we conclude that a small correction is enough instead of a new mark, we say so plainly rather than selling you a design from scratch.

More questions from the knowledge base

How much do a logo and visual identity costWhat a brand book containsWhen is it worth changing a company logoDoes a small company need a visual identityDo I get full copyright to the logoHow do I know my logo is not a copyHow many logo proposals do I get to choose fromWhat is the difference between logo design and visual identityWhich file formats do I get the logo in
What it costs

Prices, without asking about your budget first

A logo ordered with the website

from1 150 zł

Full identity with a brand manual

from2 650 zł

These are starting figures. The final quote depends on scope, on how much material has to be prepared and on the deadline. We give it after a conversation, together with the deadline and the number of revision rounds in writing.

Let us make you a logo and everything around it

Tell us what you do and what you already have. We come back quickly and say plainly what can be done in a week and what needs three.

+48 696 969 273biuro@provisualdynamics.pl

Order a logo design

When should we call you? (optional)

If we cannot make that time, we will come back with the nearest slot that works.