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A cinematic spot of your product. In 48 hours.
No film crew, no studio rental and no weeks of waiting. One product, a full set of formats for your site, Instagram, TikTok and YouTube, included.
A spot is a commercial for your product lasting a dozen or so seconds: motion, light, music and editing, which is what separates an advert from a photograph. It is made without a film crew, a studio or a shoot, from product photos you already have or from a 3D file, meaning a spatial model of the product from the program it was designed in. What you get is one piece of material in several crops: horizontal for your site and YouTube, vertical for TikTok and Reels, square and 4:5 for the feed, plus a short version for ads and a subtitled version for watching without sound.
How it works, step by step
- 01
You send product photos
Front, back, side and a close-up on the detail, plus a file with your logo and label. You send us nothing physically. If the product only exists as packaging artwork so far, we work from that file.
- 02
You approve the idea
Within one working day we come back with an idea for the spot: what is in frame, what the pace is, what the music is and what should stay in the viewer's head. Only your approval starts the 48 hour clock.
- 03
You get the full set of formats
The main spot, the 16:9, 9:16, 1:1 and 4:5 versions, a short 6 second cut for paid ads and a subtitled version. The price includes 2 rounds of revisions: pace, music, framing and captions.
A photo is no longer enough
You have a good product, but on social media it gets lost among hundreds of other photos shot on a phone. Your competition shows theirs in motion, with light and music, while you are still explaining yours in words. And professional production makes you think of a crew, a studio, a budget and weeks of arrangements, so you put it off until later, and later never comes.
A product that stops the scroll
You get a spot that looks like a frame from a big campaign, with motion, light, pace and sound. You put it on your site, into an ad and on your company profiles, and from the first second the difference against an ordinary photo is obvious. Your product finally looks as good as it actually works.
Six ways to show a product.
Ad video is the name of a bucket, not a product. Below are the actual formats, each with its own footage. You pick the one that fits your product and the channel you sell in.
Macro in slow motion
Macro in slow motion: the product mid air, ingredients scattering, a droplet frozen in place. It shows what the eye never catches, which is exactly why it stops the thumb.
Endurance test
The product against ice, fire or a hammer. It reads as good fun rather than an ad, so people watch it through and remember what actually survived.
A television style spot
A classic ad with a situation, a lead and the product as the answer. Readable from the first second, in a finish nobody expects from footage made without a crew or a studio.
The product on a model
The product on a model without a photo shoot. Clothing, shoes, bags and accessories shown the way they look on a person: in motion, in light, in a real setting.
Shot from the customer point of view
The camera sits inside the scene and looks like a participant. A charming way to show a product that reads as something somebody happened to film, not as an ad.
The use nobody expects
A short form in which you show a use or a feature the customer did not know about. People watch to the end, because the most interesting part is in the last second.
Every format comes in three crops: landscape for the site and YouTube, vertical for Reels, TikTok and Shorts, square for the company feed. Reframing is included.
Exactly what you get
How it works in practice
A new model launching in the store
The product goes on sale in two weeks and all you have is photos on a white background. The video sits at the top of the product page and on your profiles, so the launch looks like a big brand arriving, not another catalogue entry.
A furniture maker before a trade fair
Only part of the collection travels to the stand, the rest stays in the warehouse because it does not fit in the van. A spot on a screen by the stand shows the full range in motion, and you then send the same material by email to wholesalers.
A brand that sells through Instagram
The product gets lost on Instagram among phone photos, and ordinary posts with a picture no longer stop the scroll. The vertical version with captions catches attention in the first second, and the short version reminds those who have already scrolled past about the product.
When this is the right choice
- You are launching a product and the material has to be ready for the start of sales, not a month after it.
- You only have product photos, while competitors show theirs in motion, with light and sound.
- You run ads on Instagram, TikTok or YouTube and static graphics stopped delivering.
- You do not want to organise a shoot with a crew, a studio and matching calendars, and the video has to land on a specific date.
Before you order
Three things that are rarely in anyone's offer, yet decide whether the work goes well: what you need to have, when we talk you out of it, and what the contract rests on.
What we need from you
- Product photos from four sides and a close-up on the detail. A phone is fine.
- A file with the logo and the label artwork, ideally one that can be enlarged without losing sharpness (ai, eps, svg or a pdf from your designer).
- What the product is made of. Glass, matte, gloss and metal catch light in completely different ways.
- One sentence on what the viewer should remember afterwards.
When we do not recommend this
- The product has to be shown in a specific person's hands, with a face and a voice. That is a shoot, not our method.
- The material has to document one individual item, handmade for example. A physical shoot is then the honest answer.
- You need the spot yesterday and have no source material at all.
The terms we work on
- You approve the direction in writing before production. Only then do we start and only then does the deadline count.
- A deposit at the start, the rest before the full quality files are handed over.
- The rights to the spot pass to you in writing, meaning the material is yours and you use it wherever you want and for as long as you want, with no limit of channel or time.
- We have licensed the music for use in advertising, so the video will not be blocked by the automated copyright checking system on YouTube or on Instagram.
- We keep the source files for a year. Within that time we adapt the spot to a different screen shape without a new production.
What to demand from an ad video
What decides whether the material works, and what to watch for in the contract.
The kinds of spots we make
A very tight close-up in slow motion, the product under stress, a classic television spot with a situation and a character, the product tried on a figure without a shoot, shots seen through the eyes of someone in the scene, and short forms showing a single feature. We show each of them as actual footage, higher up this page.
What decides whether a spot stops the scroll
The first second and a half, and nothing beyond that. In that time there has to be movement in frame and the product has to be recognisable, because the viewer decides before they manage to read anything. After that, three things matter: one idea for the whole piece instead of a list of features, legibility with the sound off, meaning captions and images that carry the meaning on their own, and a vertical crop prepared separately rather than cut down from a horizontal one. Material that meets these conditions beats more expensive material that does not.
Which length works in which channel
A different one everywhere, and that is why a single file will not serve them all. On a website and a product card, 15 to 30 seconds works, because the viewer already knows what they are looking for. In paid advertising a shorter form, 6 to 15 seconds, because you pay for the length and it is watched halfway through anyway. In stories and short-form feeds, up to 15 seconds with the message in the first three. At a trade fair or on a showroom screen the opposite: a loop with no beginning or end, because nobody watches it from the first frame. Hence a main spot and a cut-down version rather than one file for everything.
The formats you receive
Every spot in a horizontal 16:9 crop for your site and YouTube, vertical 9:16 for Reels, TikTok and Shorts, and square 1:1 and 4:5 for your company channel. Adapting the same material to a different screen shape is included in the price, along with captions, because on social media a video often plays with the phone muted.
What to watch for in rights and music licensing
Three traps, all expensive after the fact. Music licensed for “non-commercial use” only, or for a single channel, which gets the same material blocked in paid advertising. A rights transfer limited in time, usually to a year, after which you pay again to keep using your own spot. And no image release, if there is a person in frame. Before signing, ask about those three things outright, of us and of anyone else.
What it costs
A single video starts at 1,700 PLN, a pack of three with the full set of crops at 4,150 PLN, and a 3D product animation at 1,050 PLN. Classic production with a crew and a studio starts in Poland at well over ten thousand PLN for the shooting day alone, because there you pay for people on set and for the rental, not for finished material. Our quote depends on the number of shots, on whether the product has to be rebuilt from scratch, and on how many output crops you need.
What we do not do
We do not show features the product does not have. The material has to sell exactly what arrives in the customer's parcel, because a gap between the advert and reality comes back as returns and reviews.
Before you ask
How much does it cost?
Do you really make a spot in 48 hours?
What do I have to give you to get this started?
Is this made by artificial intelligence?
Will the product in the video look like mine?
And what if I do not like it?
Will this spot be mine or yours?
Will YouTube or Instagram block my video over the music?
Is one video enough for both the site and Instagram?
More questions from the knowledge base
Prices, without asking about your budget first
One video
from1 700 zł
Three videos with social media crops
from4 150 zł
A product animation in 3D
from1 050 zł
These are starting figures. The final quote depends on scope, on how much material has to be prepared and on the deadline. We give it after a conversation, together with the deadline and the number of revision rounds in writing.
Let's see your product in motion
Send your product photos or a 3D file and within 1 working day we come back with a spot idea and a quote, no strings attached.