How much do a logo and visual identity cost
An identity made alongside a website starts at 2 900 PLN, a full identity at 5 900 PLN. On the Polish market a logo with a basic identity usually costs 3 to 8 thousand.
The difference in price does not come from how many hours somebody spent drawing the mark, but from the scope. A logo on its own is one file. An identity is a system: the mark in versions for light and dark backgrounds, a palette with codes, typography, icons, business cards, documents and social media templates.
The cheapest option is making the identity together with the website, because half the decisions are then shared and there is no fitting one to the other afterwards.
A very cheap logo from a design marketplace usually costs a second time, at the first attempt to print it on anything larger than a business card.
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