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Knowledge base

Everything about websites - simple and to the point

Practical articles on how websites work, what they cost, what SEO is and how to make a site genuinely attract customers from Google. Straightforward and without jargon for jargon's sake.

Pricing and processTechnologyGuidesSEOBasicsSecurityLawConversionDesign

Pricing and process·5 min

How Much Does a Website Cost? Pricing and What Really Drives the Price

Realistic price ranges for a business-card site, a store, and a full web service - plus exactly what raises and lowers the cost of a website.

Pricing and process·4 min

How Long Does It Take to Build a Website?

Realistic timelines for a business-card site, a full service, and a store - and why it's content, not code, that most often stretches a project.

Technology·5 min

WordPress or a Hand-Coded Site? What to Choose and When

How WordPress differs from a hand-coded site and when each choice makes more sense.

A Website for a Small Business - Where to Start

What a small-business site really needs to have and what's just an add-on - and how to start cheap but sensibly.

What Is SEO and How Search Positioning Really Works

What really affects your position on Google, how long it takes, and why no honest provider will promise you "first place."

Landing Page - What It Is and When It Pays Off

How a landing page differs from a regular site and when a single well-built screen sells better than an entire website.

What Is an Internet Domain and How to Choose a Good One

What a site's address is, how to choose a good name, and which extension is worth taking.

What Is Hosting and Which One to Choose for a Site

Where your site "lives," how hosting differs from a domain, and what really matters.

Security·3 min

SSL Certificate (HTTPS) - What It Is and Why It's Essential

What the padlock next to the address means, why it's a must today, and how it affects SEO.

GDPR on a Website - What You Need to Have

Privacy policy, cookies, and consents - the practical minimum every business site keeps in check.

Website Accessibility - What It Is and Why It Matters

Who an accessible site serves and why everyone benefits from it - including your SEO.

Responsiveness - Why a Site Must Work on a Phone

Why the mobile version is a must today, not an add-on - and how Google evaluates it.

Technology·4 min

What Is a CMS and When You Really Need One

What a content editing panel gives you and when it's genuinely useful versus just a complication.

Conversion·4 min

What Is a CTA and Why It Determines Conversion

Why a single good button can decide whether a customer reaches out to you.

How to Choose Colors for a Business Website

The role of the brand color, contrast, and simple rules that make a site look consistent.

Google Business Profile - Why You Need It and How It Works

How a free Google listing puts you on Maps and in the panel next to the results.

Conversion·5 min

Website Copywriting - How to Write Copy That Sells

Talk about benefits, write simply, and lead to action - the rest is details.

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