SSL Certificate (HTTPS) - What It Is and Why It's Essential
An SSL certificate is what turns a site's address from http into https and shows the padlock in the browser. It encrypts the connection between the user and the site - and today it's a standard, not a luxury.
What it actually gives you
It encrypts data sent through the site (e.g., from forms), so no one along the way can eavesdrop on it. It also builds trust - a site without the padlock scares people off with a "Not secure" warning.
Impact on SEO and trust
Google treats HTTPS as a signal and flags sites without SSL as unsafe, which drives visitors away. A missing certificate can genuinely reduce the number of inquiries.
How much it costs
Often nothing - a basic certificate can be free and included with hosting. It's worth making sure the site has one from day one.
In brief
- SSL = the padlock and https, meaning an encrypted, secure connection.
- No SSL scares customers off and hurts SEO.
- It's usually free - and should be there from the start.
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