FAQ - knowledge base

Everything you want to know about websites

27 questions and concrete answers about the process, pricing, technology, SEO, performance and security. Straightforward and without jargon for jargon's sake - we explain it so you genuinely understand what you're paying for and what you get.

01

Process and collaboration

How a website really comes together - from the first conversation to launch.

What does the website creation process look like, step by step?

We work in three stages: discovery (we get to know your business, market, and competition), production (design and implementation based on an agreed brief), and handover (revisions and fine-tuning the details based on your feedback).

At every stage you can see the progress and have real influence over the direction - we don't vanish for three weeks only to show you a finished product that can no longer be changed.

Did you know: UX research shows that users form their first impression of a website in about 50 milliseconds - faster than they can read a single word. That's exactly why the discovery stage matters so much.

How long does it take to build a website?

A simple one-page site usually takes anywhere from a few days to two weeks. A larger website with many subpages, 3D animations, or a store - from several weeks upward.

The biggest factor in timing isn't the code, it's the content: text, photos, and decisions. The sooner you deliver them, the sooner your site goes live.

Do I need to have the text and photos ready?

No. We help you structure the content and have a ready-made set of questions that draws out what matters most. If photos are missing, we'll recommend sources or point you in the right direction for a shoot.

Good content sells better than the prettiest layout - which is why we won't leave you with an empty page full of 'Lorem ipsum.'

Did you know: The phrase 'Lorem ipsum' is a scrambled fragment of a Latin text by Cicero from 45 BC. Printers have used it as filler for over 500 years.

What does working together look like if I'm in another city?

Entirely remote. We hold calls over Google Meet, exchange materials online, and show progress on a live preview. Location makes no difference whatsoever - we work with clients across all of Poland.

02

Pricing and billing

Where the price of a website comes from and what you're actually paying for.

How much does a website cost?

There's no single price, just as there's no single price for 'a car.' A simple, well-made business-card site is an entirely different budget than a store with hundreds of products or a platform with user logins.

Instead of throwing out a random number, we first ask about the goal of your site - that way the quote answers your actual needs rather than an average price list.

What determines the price?

The scope (number of subpages, features), the level of customization (ready-made template vs. unique design), integrations (payments, bookings, CRM), and whether you need us to provide content and graphics or supply them yourself.

The most expensive part isn't the pixels - it's the decisions that have to be made dozens of times over the course of a project.

What's the difference between a $250 website and a $2,500 one?

Usually: customization, performance, SEO, and what happens 'under the hood.' A cheap site is typically a ready-made template quickly adapted. A more expensive one is a tailor-made project, optimized for speed, Google visibility, and conversion.

It's the difference between an off-the-rack suit and a bespoke one - both cover your body, but only one truly fits you.

03

Technology

What we build websites with and why it matters to you.

What technology do you build websites in?

We build modern websites on React and the Next.js framework - the same technology used by the likes of Netflix, Nike, and TikTok. It delivers lightning-fast loading, excellent SEO, and complete freedom in design and animation.

That means you're not held hostage by the limitations of an out-of-the-box site builder - your site can look and work exactly the way you need it to.

How is WordPress different from a site written in code?

WordPress is a ready-made system with a dashboard and plugins - quick to get started, but over time it tends to bloat, slow down, and demand constant security updates. A site written in code is lighter, faster, and more secure, because it contains exactly what it needs - and nothing more.

We match the tool to the goal. Sometimes the best choice is simplicity itself, and sometimes it's full control over the code.

Did you know: WordPress powers roughly 43% of all websites on the internet - but that very popularity makes it the most common target for automated attacks.

Will the website work on phones?

Always. We design with a mobile-first approach, meaning we start with the phone and only then scale up. The site adapts smoothly to any screen - from a small smartphone to a large monitor.

Did you know: Over 60% of web traffic today comes from mobile devices, and Google indexes sites in 'mobile-first' mode - meaning it evaluates the phone version above all.

What's a static website, and what's a dynamic one?

A static site is generated in advance and served as a ready-made file - which makes it blazingly fast and resilient. A dynamic site assembles its content 'live' on every visit, which is useful for stores, user accounts, or content that changes by the minute.

Modern frameworks let you combine both approaches - static speed wherever possible, dynamics wherever necessary.

04

SEO and Google visibility

How to make customers find you in search before they find your competitors.

What is SEO, and will my site show up on Google?

SEO (Search Engine Optimization) is the set of practices that help search engines understand your site well and rank it higher in results. We build every site with an SEO foundation: proper heading structure, meta data, a sitemap, a robots file, and structured data.

Showing up on Google isn't magic - it's the consequence of technical correctness and valuable content.

How quickly will the site appear in search?

Indexing a new site typically takes Google anywhere from a few days to a few weeks. We can speed this up by submitting the site in Google Search Console and through the IndexNow protocol (Bing).

Ranking high for competitive keywords, though, is a marathon, not a sprint - it's built over months, through content and domain reputation.

Did you know: Google processes more than 8.5 billion queries a day, and its index spans hundreds of billions of pages - one of the largest databases ever built.

What affects your ranking on Google?

Simply put, three pillars: content relevance (do you answer the user's question), page experience (speed, mobility, security), and authority (links and domain reputation).

There's no single trick. What counts is consistent work across all three areas - and that's exactly the kind of site we aim to build for you.

What is structured data (Schema.org)?

It's an additional 'description' of your page - invisible to users but written in a language search engines understand - for example, that you're a business, you have a tax ID, a phone number, and that this subpage is an FAQ. Thanks to it, Google can show richer results (star ratings, questions, business details).

This very subpage contains FAQPage structured data - if you're reading it on Google, there's a good chance the questions expand directly in the search results.

05

Performance and Core Web Vitals

Why speed isn't cosmetics - it's money.

Why is website speed so important?

Because users won't wait. Every extra second of load time increases the number of people who close the site before they ever see it. A slow site means real lost inquiries and sales.

Speed is also a Google ranking factor - a slower site loses not only to an impatient customer but to its competition in the results.

Did you know: According to Google research, the probability of a visitor leaving a page rises by 32% when load time grows from 1 to 3 seconds.

What are Core Web Vitals?

They're three measurable Google metrics that describe real user experience: LCP (how fast the main content appears), INP (how fast the page responds to clicks), and CLS (whether elements don't 'jump around' while loading).

We design sites to keep these metrics in the green - because they're what translate into comfort and conversion.

How can I check my site's speed?

The simplest way is Google's free PageSpeed Insights tool - paste in your address and you'll get a performance score and a list of concrete things to fix. It's worth looking not just at the numerical score but at the real-world data from users' devices.

Did you know: The sites we build aim for a score close to 100/100 in PageSpeed - not out of vanity, but for a real edge over slower competitors.

06

Domain, hosting, and security

Where your website 'lives' and who holds the keys to it.

What is a domain, and what is hosting?

A domain is the site's address (e.g., yourcompany.com) - the nameplate. Hosting is the server where the site's files physically sit - the plot of land the building stands on. You need both, but they're two separate things, often from two different providers.

We'll advise you on choosing and configuring both, including the correct setup of DNS records.

Do I need an SSL certificate (https)?

Yes, it's an absolute standard today. SSL is that 'padlock' and 'https' in the address - it encrypts the connection and builds trust. Browsers flag sites without SSL as 'not secure,' and Google treats https as a ranking factor.

The good news: a certificate can be obtained for free these days, and we'll take care of implementing it correctly.

Who owns the website and the domain?

You do. Always. The domain is registered in your name, and after launch you receive full access to the site and its code. We don't hold your business hostage - that's the foundation of honest collaboration.

07

Design, content, and accessibility

How the site looks, how it speaks, and whether everyone can use it.

Will the site stand out from the competition?

That's the goal. Before we design anything, we look at what your industry looks like - so you don't blend into the background, but don't drift off into form without function either. We use details, animations, and micro-interactions deliberately, where they strengthen the message.

What is accessibility, and why does it matter?

Accessibility (a11y) means designing so that anyone can use the site - including people who are blind, use a screen reader, or navigate by keyboard alone. It's a matter of ethics, but also of business: an accessible site has greater reach, better SEO, and in many cases is a legal requirement.

We follow the WCAG guidelines: proper contrast, alternative descriptions, semantic code, and keyboard support.

Did you know: According to the WHO, about 16% of people worldwide live with some form of disability - that's potentially one in six of your customers.

Can I edit the site myself later?

It depends on your needs. If you plan frequent content changes (e.g., a blog, offers), we'll set up a simple content management system (CMS) where you edit text as you would in a word processor. If the site is a stable business card, it's usually cheaper and safer to hand occasional changes over to us.

08

After launch

Going live isn't the end - it's the start of the site's life.

What happens after the website goes live?

We publish the site to production, connect the domain, submit it to search engines, and configure analytics. We also check performance and correct behavior across different devices. You get a working product - not a file you have to figure out on your own.

Do you offer maintenance and updates?

Yes. We can handle hosting, updates, minor content changes, and monitoring. A website is a living organism - the market changes, your offer changes, and the site should keep pace.

How do I measure whether the site actually works?

With numbers. We connect analytics (e.g., Google Analytics) and Search Console, so you can see how many visitors you have, where they come from, which keywords bring them in, and what they do on the site. That turns 'I think so' into 'I know.'

Only real data lets you grow the site wisely instead of guessing.

Didn't find your answer?

Reach out - we'll answer any question and help you pick the right solution.