How to Choose Colors for a Business Website
Colors on a site aren't a matter of "do I like it," but a tool: they build brand recognition, direct attention, and affect readability. Here are practical rules without theory for theory's sake.
Start from the brand color
One dominant color (ideally from your logo or brand identity) makes the site recognizable and consistent. Around it you pick one or two complementary colors and a neutral background.
Less is more: a rainbow of colors looks chaotic. Keep your palette disciplined.
Contrast and readability
The most important rule: text must be readable against the background. Too little contrast (e.g., light gray on white) tires the eyes and hurts accessibility. Dark text on a light background (or vice versa) is a safe choice.
Reserve the accent color for the important things - buttons and links - so it draws the eye where it's needed.
The meaning of colors
Colors carry associations: blue - trust and technology, green - nature and money, black/gold - prestige. It's worth having the palette match the character of your industry, but without rigid rules - what counts is consistency and contrast.
In brief
- Build a palette around one brand color + a neutral background.
- Text contrast is the foundation of readability and accessibility.
- Reserve the accent color for buttons and links.
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