Responsiveness - Why a Site Must Work on a Phone
Responsiveness (RWD) is a site's ability to adapt its layout to any screen - from a large monitor to a phone. Today it's an absolute must, because most people visit from a mobile device.
Why it matters so much
A significant share of internet traffic comes from phones. A site that breaks on mobile or requires zooming loses customers within seconds.
Mobile-first at Google
Google primarily evaluates the mobile version of a site (mobile-first indexing). If it works poorly on a phone, your rankings will suffer - even if it looks great on a desktop.
What makes a good mobile version
Readable text without zooming, large, comfortable buttons, fast loading, and a layout that naturally arranges into a single column.
In brief
- Most visitors use a phone.
- Google evaluates the mobile version first (mobile-first).
- Readability, large buttons, and speed are the basics.
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